Be Found
Where Locals Look
A Google Map Listing is essential for every local business.
Rank number one in Google Map Pack (Google My Business)
A better way to be found by
your customers
Local Intent
46% of all searches have
LOCAL intent
Increase Visits
Intent to purchase local increases in-store visits by 35%
Checking Maps
86% of people look up a business location on Google Maps
5 Mile Radius
72% of people who performed a local search will visit a store within 5 miles of their current location
Looking Locally
50% of local mobile searches are looking for a local business address
We Understand
Google My Business & Local Map Listing
and How Each Works for Business
GMB (Google My Business) and local map listings are related but not exactly the same thing.
Google My Business (GMB) is a platform provided by Google that allows businesses to manage their online presence on various Google services, including Google Search and Google Maps. It provides a centralized dashboard where businesses can create and update their business information, such as the business name, address, phone number, website, operating hours, and photos.
When users search for a business on Google or Google Maps,
the information displayed often comes from the business's GMB profile.
On the other hand, local map listings refer to the specific map-based listings that appear on Google Maps when users search for local businesses or services in a particular area. These listings show up as markers on the map and typically include information like business name, address, phone number, reviews, and photos. The local map listings are populated with data from various sources, including GMB profiles.
So, GMB is the platform businesses use to manage their business information, while local map listings are the actual map-based results that users see when searching for businesses on Google Maps. GMB plays a crucial role in influencing and providing information for local map listings.
This is where Black Shoe Digital comes in. Our team understands specifically what to do to guarantee that your business is a top result on Google Maps and a likely click for anyone searching for your type of business.
A Complete Solution to
Growing Your Business Locally
Our focus is you; we are business owners too and know the importance of connecting to leads, actively researching and planning a purchase in the very near future. We will show you the tools we use to identify the next opportunity for a new customer.
Our local map listing consulting assists businesses in claiming, verifying, and optimizing:
- your Google My Business profile
- your business name
- address
- phone number (often called NAPs)
- hours of operation
- website link
- and relevant categories for customers to locate you will all be updated.
Sure GMB is a strong tool, our work does not stop there...it is only the beginning. To achieve the ultimate goal - of improving local search rankings, driving qualified leads, and generating more business from the local market - other tools and considerations are needed to round out a complete solution.
The complete solution seizes the power of:
- In addition to
GMB, Local Directory Listing are key and FREE. We will develop better listings on platforms like
Yelp,
Bing Places,
Apple Maps, and industry specific directories. We didn't forget reviews and reputation management.
BSD will advise you on generating positive reviews, responding to customer feedback and how to address negative reviews (people can be malicious) to effectively build a positive online reputation.
- Advising you on ways to have consistency across your
Citations and NAPs. It is crucial to have your contact information consistent across the various directories and platforms.
- Local
SEO. Optimize. Optimize. Optimize. Here we will include
website content with local keywords, anchor quality
backlinks sources to client, and create location specific
landing pages to pave a path for easy communication with your new prospect.
- Last but not least, Monitoring and Analytics. It is our job to stay updated with the latest algorithms that affect our client's map listing rank. We will use data, not "gut feelings". Metrics like search impressions, clicks on keywords, website visits, information collected on landing pages, and elevation in the number of telephone calls tell a factual story. Using this information to assess the effectiveness of our strategy allows us to make data-driven recommendations for improvement.
By leveraging Black Shoe Digital as your local map listing consultant, business owners can enhance their online visibility within their target geographic area, increase telephone volume and/or foot traffic to their physical locations, and attract local customers who are actively searching for their products or services. The ultimate goal is to improve local search rankings, drive qualified leads, and generate more business from the local market. We would love to share more with you about how we can get this done for your business through a risk free consultation today.