Nearly every business knows that being on social media is virtually a given in today’s environment. Beyond just marketing, it’s a great tool for engaging with your customers to build brand loyalty and to drive sales. Managing social media effectively take time and effort, however, and most small businesses can’t afford to have a dedicated SM person.
Keys to Social Media Success
Consistency and content are critical for social media success. Here’s why:
Establish cadence – that is, consistency in posting. Successful engagement requires predictability in your posting frequency.
Next is creating compelling content. If what you post is not eye-catching and/or interesting, you’ll lose your audience. Have variety too.
We're Here to Help You Succeed!
Most business owners don’t have the time and/or skills to both have a posting cadence as well as create attractive, engaging content.
Black Shoe Digital can help you manage your social media platforms and make it a highly effective part of your marketing strategy. Contact us to find out how we can be your dedicated SM resource so you can gain new followers and grow your sales!