Southwest

Born in Colorado but a Texan since the age of two, Nickelle has always had a passion for growth. She enjoys exploring personal development, singing, and dancing with her toddler, finding joy in learning and creativity. Whether it’s trying a new skill or embracing new challenges, she thrives on continuous improvement and meaningful connections.

A graduate of the University of Texas at Arlington, she brings over nine years of experience in optimizing operations and building strong, people-focused strategies. With a background in human resources and culture-building, Nickelle honed skills in communication, strategy, and process efficiency—key strengths she now applies in digital marketing and growth. 

She now serves as a Principal in Black Shoe Digital’s Southwest Division, in the South Region, supporting businesses across her home state of Texas, as well as Oklahoma, Arkansas, and Louisiana. Nickelle leverages her analytical mindset and people-first approach to help businesses scale and discover as well as connect with their audiences effectively.